Privacy policy
Last updated on May 28, 2025
At Rovalux, we believe that true quality lies not only in the materials we choose but also in the trust we build with our clients. Offering a clear and transparent privacy policy is part of our commitment to handling your data with care, precision, and discretion—just like our designs.
Thank you for placing your trust in A&A Shirt Avenue SA (“Rovalux”, “we”, “us”, “our”, or the “Company”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this Privacy Policy or our practices, please contact us using the details provided in Article 14.
When you visit our website https://www.rovalux.com (the "Website") and its subdomains, and when you use any of our services (the “Services”), we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and what your rights are. If you do not agree with this policy, please discontinue use of our services.
This Privacy Policy applies to all information collected through our Website, as well as related services, sales, marketing, or events.
1. What information do we collect?
Information you provide to us We collect personal information you voluntarily provide when you:
- Request information about our products or services
- Subscribe to our newsletters or promotional content
- Participate in surveys or promotions
- Contact us directly
This may include:
- Name, email, phone number, postal address
- Company name, position, and business contact details
- Preferences, status, marital status (if disclosed)
You are responsible for ensuring that the data you provide is accurate and up to date.
Information collected automatically We collect certain data automatically when you use our Website. This may include:
- IP address, browser and device type, language, OS
- Referring URL, access times, pages viewed
- Usage patterns, interactions with site features
- Location data (with your device permission)
We also use cookies and similar technologies. For more information, refer to our Cookie Notice.
2. How do we use your information? We use your information for purposes such as:
- Providing and improving our services
- Managing customer accounts
- Sending administrative messages
- Personalizing user experience and targeted advertising (only with consent)
- Publishing testimonials (with explicit consent)
- Processing service requests, payments, returns
- Conducting analytics, marketing campaigns, and promotions
- Enforcing our terms and legal obligations
We rely on the following legal bases:
- Your consent
- Contractual necessity
- Legal compliance
- Legitimate business interests
3. Sharing your information We share your data only when necessary and according to legal bases. This includes:
- Service providers (e.g., payment, hosting, email, analytics)
- Authorities and regulators (if legally required)
- In case of business transfers (e.g., acquisition)
We do not sell or rent your data to third parties for promotional purposes.
All third-party providers are contractually obligated to safeguard your data.
4. Who do we share your information with?
Email & Communication:
- Brevo
- Shopify Email
Marketing & Advertising (Profiling/Targeting):
- PushOwl / Brevo (Push, SMS, Email)
- Facebook Pixel
- Google Ads Remarketing / Google Analytics
Analytics & Tracking:
- Google Analytics / Google Tag Manager / Facebook Analytics
- Avada SEO Suite
Checkout & Payments:
- Blockify Checkout
Forms & Input:
- Powerful Form Builder
Support / Chat / Feedback:
- Chatway
Login / Account Management:
- BitLogin
- C:Hub
Product Recommendations
- Wishlist Plus
- Opus Cart Upsell
- Bevy Share Cart
Tag Manager
- Google Tag Manager
- Google reCAPTCHA
Service providers: Banks, logistics providers, IT support, CRM, manufacturers, consultants, Accounting system
5. Cookies and tracking We use cookies, pixels, and similar tools. You may disable cookies in your browser. See our Cookie Notice for more details.
6. Google Maps API Our site uses Google Maps APIs under Google’s terms. Read their privacy policy HERE
7. Data transfers Your data may be processed in Switzerland and/or the EU. We use:
- Standard Contractual Clauses (EU-approved)
- Swiss legal safeguards
We ensure adequate protection for data transferred abroad.
8. Data retention We retain your data only as long as necessary. Once no longer required, we delete or anonymize it. Backups are securely isolated.
9. Data security We use technical and organizational measures to protect your data. However, no system is 100% secure. Use our Website in a secure environment.
10. Data from minors We do not knowingly collect data from individuals under 16. If we become aware of such collection, we will delete the data immediately. If you believe a minor has submitted data, contact us at info@rovalux.com.
11. Your privacy rights You may:
- Request access, correction, deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability (where applicable)
To exercise your rights, either email us at contact@rovalux.com, we respond within one month or you can click on this url : https://tinyurl.com/mpcc93b3
EU Users: You may lodge a complaint with your local data protection authority : HERE
Swiss Users: Contact the FDPIC: https://www.edoeb.admin.ch
12. Do Not Track (DNT) We do not currently respond to DNT signals due to lack of an industry standard. If that changes, we will update this notice.
13. Updates to this policy We may update this notice. The updated version will have a new "last updated" date. Material changes may be notified to you directly or through the website.
14. Contact us
ROVALUX SA
Data Protection Department
Case Postale 3240
1211 Geneva 3
Switzerland
Email: contact@rovalux.com
15. View, update, or delete your data You can request to access, modify, or delete your personal data by contacting us via the Legal Information page or at the address above. We will respond within one month.